本部分提供中英文学术期刊论文供同学们课外学习，通过理论知识的学习加深对课程内容的理解，学习科学问题的提出和解决问题的理论框架、思路和研究方法，积累理论知识并提升科研素养，全面提升同学们的科研能力和综合分析能力。

This part provides Chinese and English academic journal papers for students to study outside class, deepen their understanding of the course content through the study of theoretical knowledge, learning how to put foward the scientific questions， and studying the theoretical framework, ideas and research methods for solving scientific questions, accumulating theoretical knowledge and improving scientific research literacy, and comprehensively improving students' scientific research ability and comprehensive analysis ability.

1.中文学术期刊论文(Chiness academic papers)

学习目的：在延展课本知识的同时，领悟国内学者的学术思想，并进行独立自我思考，增强学术思维锻炼，学习学术论文的理论框架和写作方式等，提升自身的学术素养。

Learning Objectives: while extending the textbook knowledge, trying to understand the academic thoughts of domestic scholars, conducting independent self thinking, enhancing academic thinking exercise, studying the theoretical framework and writing methods of academic papers, and improve students’ academic literacy.

论文:[1]苏敬勤,崔淼.探索性与验证性案例研究访谈问题设计:理论与案例[J].管理学报,2011,8(10):1428-1437.

《管理学报》是国内管理类的优秀学术期刊，是国家自然科学基金委管理科学部认定的B类权威期刊。

2.英文学术期刊论文（English Academic Research Paper）

Goal：To improve the English reading ablity, and to konw about the research ideas and fontier of western research. At the same time, to enrich students' knowledge reservation and improve academic training.

(1)Gao, J., Ren, L., Yang, Y., Zhang, D. and Li, L. (2022), "The impact of artificial intelligence technology stimuli on smart customer experience and the moderating effect of technology readiness", International Journal of Emerging Markets, Vol. 17 No. 4, pp. 1123-1142. https://doi.org/10.1108/IJOEM-06-2021-0975.

Abstract

Purpose – This research clarifies the connotations and dimensions of artificial intelligence (AI) technologystimulation and establishes a stimulus scale to explain the relationship between AI technology stimuli andsmart customer experience.

Design/methodology/approach – This is an empirical study that uses SPSS 24.0 software to performhypothesis testing on the path relationships between model elements.Findings – Two dimensions of AI technology stimuli (i.e. passion and usability) have a significant, positiveimpact on smart customer experience; the moderating effects of contrasting dimensions of technologyreadiness (i.e. optimism and discomfort) are significantly different; smart customer experience has a significant,positive impact on the word-of-mouth (WOM) intentions of consumers.

Research limitations/implications – There are several limitations. Most importantly, the data collected inthis study are only from consumers who use intelligent customer service robots in the catering industry. Futureresearch can consider exploring relevant AI technologies in other sectors.

Practical implications – This study has several implications that guide catering companies to developvarious positioning and strategies for remaining competitive effectively.

Originality/value – Based on arousal theory, customer experience theory and WOM marketing theory, this isthe first novel research project that empirically discusses the dimensions of AI technology stimuli, smartcustomer experience and WOM intentions with regard to the moderating effect of the technology readiness ofconsumers toward AI technology.

Keywords: Artificial intelligence technology stimuli, Smart customer experience, Word-of-mouth intentions,Technology readiness.