课前案例

本章课前案例介绍了4个在消费者记忆中进行洞察以达到与消费者的互动，促进品牌记忆唤醒的案例，围绕着怀旧营销的主题，分享了企业如何通过怀旧确定营销主题，并设计营销文案在社交媒体上与消费者进行互动。

Pre Class Case

The pre class case of this chapter introduces four cases of insight in consumers’ memory to achieve interaction with consumers and promote the awakening of brand memory. Around the theme of nostalgic marketing, these cases share how enterprises determine the marketing theme through nostalgia, design marketing copy and interact with consumers on social media.