题目改编自顾家北手把手教你雅思写作141-142
Cloze (15%, 1*15)
Directions: Complete this essay with appropriate words and phrases from the box below. You may not use any of the words or phrases in the blank more than once. Write down your answers on the Answer Sheet.
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Many children are 1 to a large number of advertisements today and persuaded to buy 2 , toys and video games. It is necessary to impose 3 or even a ban on advertising aimed at children.
Tough regulations on advertising can stop children from nagging parents to buy costly products. Children are not 4 so they have no idea what impact an expensive item can make on their parents. They are 5 with images in advertisements showing that purchasing a toy or gadget can bring tremendous enjoyment. Some advertisements also make the impression that children failing to buy some products will be seen as 6 among their peers. This is why they pester parents to squander money on those advertised products, which could bite into the family 7 . This problem can be solved until a ban is imposed on these advertisements.
Advertising is also linked to some behavioural problems and bad lifestyle among children. Young people in their 8 years develop habits by copying behaviour they observe in their lives and in the media. If they are exposed to advertisements promoting fast food, they will possibly perceive it as a 9 food. Similarly, if they see violent imagery in advertisements of gaming companies, they will/might be prone to exhibit similar acts. Due to profit 10 , advertisers hardly consider the long-term impact of their products on the younger generation, so the government should intervene to minimise young viewers’ exposure to those unwanted commercial messages.
On the other hand, it is not 11 to ban advertisers from promoting products which benefit children. Advertising as a source of information can help parents make well-informed decisions when choosing products previously unfamiliar to them. Some 12 of companies may be harmful to children, but some are valuable. For example, some advertisements promote 13 food, such as milk and cereal, which yield health benefits for children, and books, which are of 14 value.
Overall, I support a ban on advertisements which 15 children into buying harmful products, although this does not apply to products which are of benefit to children.
