目录

  • 1 Chapter 1 An Overview of Business Writing
    • 1.1 Functions of Business Writing
    • 1.2 Six C’s—Criteria and Techniques for Effective Business Writing
  • 2 Chapter 2 Structure and Styles of Business Letters
    • 2.1 Structure of Business Letters
    • 2.2 Styles of Business Letters, Envelope Addressing
  • 3 Chapter 3 Sales-related Inquiries and Replies
    • 3.1 Introduction to Sales-related Inquiries and Replies
    • 3.2 Sample Analysis & Sample Contrast
  • 4 Chapter 4 Order Letters and Confirmation Letters
    • 4.1 Introduction to Order Letters and Confirmation Letters
    • 4.2 Sample Analysis & Sample Contrast
  • 5 Chapter 5 Sales Letters
    • 5.1 Introduction to Sales Letters
    • 5.2 Sample Analysis & Sample Contrast
  • 6 Chapter 6 Invitations and Thank-you Letters
    • 6.1 Introduction to Invitations and Thank-you Letters
    • 6.2 Sample Analysis & Sample Contrast
  • 7 Chapter 7 Letters of Apology and Congratulation
    • 7.1 Introduction to Letters of Apology and Congratulation
    • 7.2 Sample Analysis & Sample Contrast
  • 8 Chapter 8 Complaint Letters
    • 8.1 Introduction to Complaint Letters
    • 8.2 Sample Analysis & Sample Contrast
  • 9 Chapter 9 Notice and Announcement
    • 9.1 Introduction to Notice and Announcement
    • 9.2 Sample Analysis & Sample Contrast
  • 10 Chapter 10 Memos
    • 10.1 Introduction to Memos
    • 10.2 Sample Analysis & Sample Contrast
  • 11 Chapter 11 Minutes
    • 11.1 Introduction to Minutes
    • 11.2 Sample Analysis & Sample Contrast
  • 12 Chapter 12 Job Advertisements
    • 12.1 Introduction to Job Advertisements
    • 12.2 Sample Analysis & Sample Contrast
  • 13 Chapter 13 Resume
    • 13.1 Introduction to Resume
    • 13.2 Sample Analysis & Sample Contrast
  • 14 Chapter 14 Letters of Application
    • 14.1 Introduction to Letters of Application
    • 14.2 Sample Analysis & Sample Contrast
Six C’s—Criteria and Techniques for Effective Business Writing

 

Objectives of Learning Module 1.2

1. Understand Six C's Principle in Business English Writing

 2. Know more principles in Business English Writing

 

Knowledge Point 2: Six C's Principle in Business English Writing (6C原则)

 



 

After Class Exercises of Chapter 1

 

Answer the following questions:

  1. What are the two main functions in Business Writing?

     

  2. What are the six C’s in Business English Writing? How do you understand them?

     

  3. Are there any other principles in Business English Writing? What are they?