市场研究
西安外国语大学-网络学习社区
主讲教师：常亮
| 课程章节 | | 文件类型 | | 修改时间 | | 大小 | | 备注 | |
| 1.1 教学大纲 |
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2020-11-11 | 3.40MB | ||
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| 1.2 为何学习市场研究 |
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.mp4
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2020-11-11 | 32.63MB | ||
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| 2.1 Marketing Research is Part of Marketing |
文档
.pptx
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2020-11-11 | 1.73MB | ||
| 2.3 What Are the Uses of Marketing Research? |
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.mp4
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2020-11-11 | 9.81MB | ||
| 3.1 The Marketing Research Process |
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.pptx
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2020-11-11 | 3.09MB | ||
| 3.3 Define the Problem |
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.mp4
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2020-11-11 | 40.68MB | ||
| 4.1 Research Design |
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.pptx
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2020-11-11 | 2.03MB | ||
| 6.1 Quantitative, Qualitative, and Pluralistic Research |
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.pptx
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2020-11-11 | 2.01MB | ||
| 8.1 Basic Question-Response Formats |
文档
.pptx
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2020-11-11 | 19.94MB | ||
| 9.1 Basic Concepts in Samples and Sampling |
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.pptx
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2020-11-11 | 1.71MB | ||
| 10.1 Sample Size Axioms |
文档
.pptx
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2020-11-11 | 2.16MB | ||
| 12.1 Types of Statistical Analyses |
文档
.pptx
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2020-11-11 | 2.62MB | ||
| 13.1 Differences are Important |
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.pptx
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2020-11-11 | 2.28MB | ||
| 13.2 Testing for Significant Differences |
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| 14.1 Types of Relationship Between Two Variables |
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.pptx
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2020-11-11 | 5.06MB |
视频