东盟跨境电商选品技能 ASEAN cross-border e-commerce selection skillsn

课程介绍

课程章节

教师团队

课程介绍

       随着中国—东盟自由贸易区和RCEP的深入发展，中国电商企业纷纷加大对东盟国家的投入，为中国与东盟之间跨境电商的快速发展提供了良好的物质基础与技术支撑，东盟国家的跨境电商产业也随之如火如荼迅猛发展。当前，跨境电商已经成为众多企业拓展市场、提高利润的重要途径。然而，面对琳琅满目的商品和激烈的市场竞争，如何进行跨境电商选品，成为摆在企业面前的一大挑战。
       广西物流职业技术学院充分利用国际交流合作平台，与跨境电商优质企业和东盟职业院校共同开发东盟跨境电商选品技能培训项目，面向东盟国家企业、学校以及东盟中资企业开展技能培训，提升东盟本土跨境电商技能操作水平。  
       本培训项目涵盖了东盟跨境电商选品的所有技能，包括20个项目，总学时为30学时。为使东盟国家培训对象方便学习，本培训项目专门设计了能力与测评标准、教案、重点与难点答疑、在线作业与测试、参考资料、主题讨论等辅助学习材料。为提高培训者学习的兴趣，方便线上线下学习，每一个项目均配置了微课，一些关键项目还配备了教学视频、动画等资源，所有资源均为中英文“双语”。
       With the in-depth development of China-ASEAN Free Trade Area and RCEP, Chinese e-commerce enterprises have increased their investment in  ASEAN countries, which provides a good material foundation and technical support for the rapid development of cross-border e-commerce between China and ASEAN, and the cross-border e-commerce industry in ASEAN countries has also developed rapidly and in full swing. At present, cross-border e-commerce has become an important way for many enterprises to expand their markets and increase profits. However, in the face of a wide range of commodities and fierce market competition, how to cross-border e-commerce selection has become a major challenge in front of enterprises.
        Guangxi Logistics Vocational and Technical College makes full use of the international exchange and cooperation platform to develop the ASEAN cross-border e-commerce product selection skills training program with cross-border e-commerce high-quality enterprises and ASEAN vocational colleges and universities, and carries out the skills training for ASEAN enterprises, schools and ASEAN Chinese-funded enterprises to enhance the level of ASEAN local cross-border e-commerce skills operation.  
        This training program covers all the skills of ASEAN cross-border e-commerce product selection,the total number of class hours is 30. In order to make it convenient for the ASEAN training recipients, this training program is specially designed with supporting learning materials such as competency and assessment standards, lesson plans, key points and difficult questions and answers, online assignments and tests, reference materials, and thematic discussions. In order to enhance the interest of trainers in learning and to facilitate online and offline learning, each program is equipped with micro-lessons, and some key programs are also equipped with teaching videos, animations and other resources, all of which are "bilingual" in Chinese and English.

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刘春霞Liu Chunxia

职称：教授Professor

单位：广西物流职业技术学院Guangxi Logistics Vocational and Technical College

个人介绍

技能等级：高级商业展示设计师、职教财经商贸类高级“双师”、国家二级电子商务师、跨境电子商务师

Skill Level: Senior Commercial Display Designer, National Level 2 E-Commerce Master, Cross-border E-Commerce Master

国外经历：宣素那他皇家大学电子商务专业特聘讲师，曾为该校培训电子商务专业教师。

Overseas Experience: Special Lecturer in E-commerce major at Suan Sunandha Rajabhat University, Thailand, where she has trained teachers in E-commerce major .

培训分工：

项目1.跨境电商选品管理

项目2.东盟跨境电商选品原则与注意事项

Training division of labor:

Project 1. Understanding cross-border e-commerce selection management

Project2.ASEAN cross-border e-commerce product selection principles and considerations

李权格Li Quange

职称：副教授associate professor

单位：广西物流职业技术学院Guangxi Logistics Vocational and Technical College

个人介绍

技能等级：跨境电子商务师、二级电子商务师、阿里巴巴国际站跨境电商B2B数据职业技能等级证书人才评价专家

Skill level: cross-border e-commerce teacher, level 2 e-commerce teacher,Alibaba International Station cross-border e-commerce B2B data vocational skill level certificate talent evaluation expert

国外经历：宣素那他皇家大学电子商务专业特聘讲师，曾为该校培训电子商务专业教师。

Overseas Experience: Special Lecturer in E-commerce major at Suan Sunandha Rajabhat University, Thailand, where she has trained teachers in E-commerce major .

培训分工：

项目3.东盟跨境电商选品的方法、流程与技巧

项目4.东盟跨境电商人群需求分析

Training division of labor:

Project 3. ASEAN cross-border e-commerce product selection process, tips and tricks

Project 4. ASEAN cross-border e-commerce crowd demand analysis

梁晓晓Liang Xiaoxiao

职称：高级讲师Senior Lecturer

单位：广西物流职业技术学院Guangxi Logistics Vocational and Technical College

个人介绍

技能等级：一级电子商务师、ACAA高级视觉设计师

Skill Level: E-Commerce Manager I, ACAA Senior Visual Designer

国外经历：马来西亚玛莎大学电子商务专业特聘讲师，曾为该校培训电子商务专业教师。

Overseas Experience: Special Lecturer in E-commerce major at Mahsa University, Malaysia, where she has trained teachers in E-commerce major .

培训分工：

项目5.东盟跨境电商竞品分析

项目6.东盟跨境电商产品属性分析

project5. ASEAN cross-border e-commerce competitor analysis

project6.ASEAN cross-border e-commerce product attribute analysisTraining division of labor:

甘梦珂Gan Mengke

职称：讲师Lecturer

单位：广西物流职业技术学院Guangxi Logistics Vocational and Technical College

个人介绍

技能等级：跨境电子商务师、CATTI英语翻译专业资格证书二级笔译

Skill Level: Cross-border E-commerce Master, CATTI English Translation Professional Qualification Certificate Level 2 Translator

国外经历：马来西亚玛莎大学电子商务专业特聘讲师，曾为该校培训电子商务专业教师。

Overseas Experience: Special Lecturer in E-commerce major at Mahsa University, Malaysia, where she has trained teachers in E-commerce major .

培训分工：

项目7.东盟跨境电商热门选品推荐

项目8.东盟跨境电商选品渠道

project7.ASEAN cross-border e-commerce popular selection recommendation

project8.ASEAN Cross-border E-commerce Selection Channels

黄莎莎Huang Shasha

职称：助教Assistant Professor

单位：广西物流职业技术学院Guangxi Logistics Vocational and Technical College

个人介绍

技能等级：跨境电子商务师、阿里巴巴国际站跨境电商B2B数据职业技能等级证书人才评价专家

Skill level: cross-border e-commerce division, Alibaba International Station cross-border e-commerce B2B data vocational skill level certificate talent evaluation expert

培训分工：

项目9.运用Google trends进行产品分析

项目10.运用jungle scout进行产品分析

Training division of labor:

Project 9. using Google trends for product analysis

Project 10. Using jungle scout for product analysis

曾欣怡Zeng Xinyi

职称：教师

单位：广西物流职业技术学院Guangxi Logistics Vocational and Technical College

个人介绍

技能等级：阿里巴巴国际站跨境电商B2B数据职业技能等级证书人才评价专家

Skill Level: Alibaba International Station cross-border e-commerce B2B data vocational skill level certificate talent evaluation expert

培训分工：

项目11.运用Keepa进行产品分析

项目12.运用Amaze Owl进行产品分析

Training division of labor:

Project 11.Product analysis using Keepa

Project 12. Product analysis using Amaze Owl

刘彩芳Liu Caifang

职称：助理讲师Assistant Lecturer

单位：广西物流职业技术学院Guangxi Logistics Vocational and Technical College

个人介绍

技能等级：跨境电子商务师

Skill Level: Cross-Border E-Commerce Manager

国外经历：马来西亚玛莎大学电子商务专业特聘讲师，曾为该校培训电子商务专业教师。

Overseas Experience: Special Lecturer in E-commerce at Mahsa University, Malaysia, where she has trained teachers in E-commerce.

培训分工：

项目13.运用运用米库进行产品分析

项目14.运用海鹰数据进行产品分析

Training division of labor:

Project 13. Using product analysis using Miku

Project 14. Product analysis using Seahawk data

李奕瑶Li Yiyao

职称：教师

单位：广西物流职业技术学院Guangxi Logistics Vocational and Technical College

个人介绍

技能等级：国家二级形象设计师、ACAA高级视觉设计师

Skill Level: National Level 2 Image Designer, ACAA Senior Visual Designer

培训分工：

项目15.运用运用超级店长进行产品分析

项目16.运用社区平台开发新产品

Training division of labor:

Project 15. using product analysis using Superstore Manager

Project 16.Utilizing community platforms to develop new products

蒙尚敏Meng Shangmin

职称：中级经济师Intermediate Economist

单位：广西物流职业技术学院Guangxi Logistics Vocational and Technical College

个人介绍

技能等级：跨境电子商务师

Skill level: Cross-border e-commerce teacher

培训分工：

项目17.运用亚马孙开发新产品

项目18.运用速卖通选品

Training division of labor:

Project 17.Using Amazon to develop new products

Project 18.Using speed sell pass to select products

玉泉Yuquan

职称：工程师Engineer

单位：广西东博国际经贸投资有限公司Guangxi Dongbo International Economic and Trade Investment Co.

个人介绍

培训分工：

项目19.运用 wish选品

项目20.差异化选品分析

Training division of labor:

Item 19. using wish product selection

Item 20.Differentiated product selection analysis