本课程是我院所有专业新开设的一门专业选修课，是从外贸行业的需求出发，培养学生的展前调研与策划、展台布置与展中服务、策划文案写作、发布会及商务谈判等方面的能力，让学生能够贯彻社会主义核心价值观，掌握从商业会展策划到外贸合同签订全过程的实务和操作的一门专业课程。
本课程的目的在于培养学生从事国际贸易会展的能力，帮助他们在国际会展与交易谈判工作中熟练地掌握出口贸易知识和技能、国际营销方法、国际结算和融资技巧、商品学知识、国际贸易运输和相关地理知识、国际贸易法律法规与政策，培养他们根据进出口业务需要收集信息、编写方案、寻找客户的能力，使他们能够传承中国优秀传统文化，贯彻社会主义核心价值观，通晓国际商务礼仪礼貌，熟练运用英文运作电子商务和进行商务谈判，掌握展台布置和活动策划的技能，签订贸易合同和据此办理出口业务各环节所需手续和单证的能力。
      This course is a new elective course for all the majors in our school. Starting from the demand of employment market of foreign trade, it cultivate students' ability of pre-exhibition research and planning, booth layout and exhibition services, planning copy writing, Release conference and business negotiation etc., so that to enable students to master the professional course of practice and operation of the whole process from the commercial exhibition planning to signing the foreign trade contract
The purpose of this course is to cultivate students' ability to engage in international trade exhibition, to understand and study in depth of the exhibition research and planning, to do business negotiations in English skillfully, to master the skills of booth layout and activity planning, so that to open up a vast space for their employment.