1.行动导向法Action-oriented approach

2.任务驱动法Task-driven approach

3.自主学习法Autonomous learning method

4.启发式教学法Heuristic teaching method

5.头脑风暴法Brainstorming method

6.游戏教学法Game teaching method

电子商务一体化实训室、电子商务云机房

E-commerce integrated training room, E-commerce cloud room

1.《电子商务视觉营销》"Electronic Commerce Visual Marketing"

2.《网店美工视觉营销设计》"Online shop Art Visual Marketing Design"

为适应新时代对技能人才培养的要求，全面提高学生职业素养，以培养学生的综合职业能力为目标，引导学生树立技能成才、爱国爱家的职业梦想与家国情怀。同时，根据《电子商务师国家职业标准》以及《电子商务专业国家技能人才培养标准及一体化课程规范》，确定视觉营销岗位所需能力要求，为学习后续课程打下坚实基础。本课程授课目标如下： 

In order to meet the requirements of the training of skilled talents in the new era, comprehensively improve the professional quality of students, with the goal of cultivating students' comprehensive professional ability, guide students to establish a career dream of skills, patriotism and love family and feelings of home and country. At the same time, according to the "National Professional Standards for E-commerce Teachers" and "National Training Standards and Integrated curriculum Standards for E-commerce Professionals", the ability requirements for visual marketing positions are determined to lay a solid foundation for learning follow-up courses. The objectives of this course are as follows:

知识目标：

1.了解网店视觉营销综述、视觉设计元素、视觉色彩、视觉设计中字体的应用、视觉构图。

2.了解视觉定位、店铺结构、商品陈列。

3.掌握文案视觉化技巧。

4.掌握商品图片拍摄方法、商品主图短视频拍摄与编辑方法。

5.掌握促销引流图设计、商品详情页设计、店铺首页设计。

Knowledge objectives:

1. Understand the overview of online store visual marketing, visual design elements, visual color, application of fonts in visual design, and visual composition.

2. Understand visual positioning, store structure and merchandise display.

3. Master copy visualization skills.

4. Master the methods of commodity picture shooting, commodity main picture short video shooting and editing.

5. Master promotion map design, product details page design, store home page design.

技能目标：

1.能阅读任务，明确视觉营销的渠道、目标与要求。

2.能合理布局网店视觉页面。

3.能根据网店商品特征进行合理配色。

4.能运用拍摄工具进行商品静态拍摄并熟练运用Photoshop等图像处理软件进行商品美化。

5.能制作网店促销引流图、商品详情页等营销宣传图片。

6.能拍摄商品主图短视频并运用剪辑软件进行商品主图短视频编辑。

7.能根据企业特征进行店铺首页视觉设计。

Skill objectives:

1. Able to read tasks and clarify the channels, objectives and requirements of visual marketing.

2. Can reasonably layout the visual page of the shop.

3. Reasonable color matching according to the characteristics of goods in the online shop.

4. Can use shooting tools to take static photos of products and skillfully use image processing software such as Photoshop to beautify products.

5. Can make online shop promotional drainage map, product details page and other marketing pictures.

6. Able to shoot short video of commodity main picture and edit short video of commodity main picture with editing software.

7. Can carry out the visual design of the store home page according to the characteristics of the enterprise.

素质目标（含思政目标）： 

1.收集分析网上信息的能力。

2.主动建构新知识的学习迁移能力。

3.线上线下良好的表达沟通能力。

4.敏锐的观察比较能力。

5.分析问题，组织策划方案析的能力。

6.全局观念和团队协作精神。

7.坚韧不拔的工作态度和较强的责任心。

8.顺应市场发展趋势的应变能力和商机分析能力。

9.创新能力。

10.能对比图片视觉营销效果，总结经验，分析不足，提出改进措施。

11.合理融入思政元素，通过思政育人，培养学生爱岗敬业、做事严谨、精益求精、追求卓越的工匠精神。

Quality goals (including ideological and political goals) :

1. Ability to collect and analyze online information.

2. Actively construct the learning transfer ability of new knowledge.

3. Good expression and communication skills online and offline.

4. Keen observation and comparison ability.

5. Ability to analyze problems and organize plan analysis.

6. Global concept and team spirit.

7. Tenacious working attitude and strong sense of responsibility.

8. Ability to adapt to market trends and business opportunity analysis.

9. Innovation ability.

10. Can compare the visual marketing effect of pictures, sum up experience, analyze shortcomings and propose improvement measures.

11. Reasonable integration of ideological and political elements, through ideological and political education, cultivate students' craftsman spirit of dedication, rigorous work, excellence and pursuit of excellence.