《网络营销》 Internet Marketing
Internet Marketing
主讲：张秋仙 教师团队：共7 人
- 学校 广西经贸职业技术学院
- 学分 3
- 开课院系 智能与信息工程学院
- 课时 48
- 专业大类 财经大类
- 课程视频总时长（分钟） 268
- 开课专业 网络营销与直播电商专业、跨境电商专业、商务数据分析、电子商务专业
- 课程编号 无
课程介绍
“Internet-Marketing” is a comprehensive course with theory and practice. This course is aligned to vocational skills standards, integrates the basic knowledge of internet marketing with enterprise job skills, and organizes teaching in a project-driven way to improve students' internet marketing cognitive ability, planning and design ability, network promotion ability, data analysis ability and practical innovation ability. After studying, students will have a deeper understanding of internet marketing, have a systematic internet marketing thinking, and be able to use relevant platform tools correctly to accomplish learning objectives such as conducting search engine optimization, carrying out new media marketing, developing marketing strategies, implementing marketing activities and evaluating marketing effects.查看更多
教师团队
Qiuxian Zhang
Qiuxian Zhang, senior technician in Ecommence, Cross border e-commerce specialist, discipline leader in
Internet Marketing and Live Steaming, has been engaged ineducation for 17 years, main research field:
internet marketing, e-commerce, e-commerce live steaming etc. Core member of National Vocational
Education Teacher and Teaching Innovation Teams.
Ning Luo
Ning Luo, senior engineer, senior technician in E-commence, has been engaged in education for 27 years,
main research field: computer application, e-commerce, etc. Deputy Secretary General of China livestreaming
e-commerce vocational education group, director of Colleges and Universities Educational Technology
Specialized Committee of Guangxi Association of Higher Education.
Chuan Cao
Chuan Cao,MSc ,senior technician in E-commence,intermediate economist.Graduated from the University of Birmingham with an Msc in Operations management.
Core member of National Vocational Education Teacher and Teaching Innovation Teams.Industry experience in tourism project operation, cross-border tourism, marketing, cross-border e-commerce, etc.
Participated in 4 projects at or above the provincial and ministerial level;published 2 papers,participated in published textbooks writing: "E-commerce laws and regulations".
First prize in the 19th Guangxi colleges and universities educational and teaching informatization competition,2020.
Second prize in Guangxi Vocational College Teachers' teaching skills competition,2021.
Guide a student team to win the second prize in Guangxi Vocational College skill ——cross border e-commerce application skill competition（higher vocational college group）,2022
Guide 2 student teams to win the first prize in Guangxi Vocational College skill ——cross border e-commerce application skill competition（higher vocational college group）,2021
Guide 2 student teams to win the third prize in Guangxi Vocational College skill ——cross border e-commerce application skill competition（higher vocational college group）,2020
